Marketing Mistakes & Successes, 12th Edition by Robert F. Hartley and Cindy Claycomb
Master the art of marketing with the 12th edition of Marketing Mistakes & Successes by Robert F. Hartley and Cindy Claycomb. This comprehensive textbook provides real-world examples and case studies to help you avoid common pitfalls and achieve marketing success. Ideal for students aiming for exam success on their first attempt.
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