DayTwo Going to Market with Gut Microbiome By Ayelet Israeli, David Lane (Case Notes /Answer with Free Case File)
This comprehensive case study examines the challenges of bringing a new and complex product to market. It delves into market segmentation, targeting, and distribution channels, as well as the tradeoffs between short-term and long-term gains. Explore a detailed analysis of the competitive environment and how to craft a robust marketing plan that includes pricing, distribution, products, and advertising. This case study is perfect for students, collaborators, and those seeking a well-formulated action plan for their new startup.
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