Principles of Marketing: A LibreTexts Collaborative Textbook for 2024-2025 Academic Year
Ace your marketing exams on the first try with this comprehensive and up-to-date LibreTexts textbook. Designed for the 2024-2025 academic year, this resource covers all the essential concepts and principles of marketing, ensuring exam success and avoiding resits. Access clear explanations, real-world examples, and practice problems to solidify your understanding.
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