Principles of Marketing 18th Edition by Philip Kotler and Gary Armstrong: Master the Fundamentals for Exam Success
Get ready to ace your marketing exams with this comprehensive guide to the principles of marketing. This resource, written by renowned marketing experts, Philip Kotler and Gary Armstrong, breaks down complex concepts into easy-to-understand language. This edition is packed with real-world examples, practical exercises, and helpful tips to help you succeed on your first attempt.
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